Start with the people who already bought.
Signal: order + behaviorRetention systems / Social growth
Turn first-time customers into repeat revenue.
Now Copying helps ecommerce brands increase repeat purchases through lifecycle marketing, loyalty systems, UGC, and paid social. We connect the first order to the next one - and measure what moves.
Get a retention teardown ↗No monthly retainer
Measurement agreed upfront.
Measurement agreed upfront.
For established ecommerce brandsShopify and modern DTC teams with customer data to learn from.
First 30 daysJourney teardown, measurement model, prioritized sprint, first experiments shipped.
Commercial modelBaseline and attribution agreed before work starts; no monthly retainer.
01 / The retention gap
Revenue is hiding
in the gap.
Most ecommerce brands don’t have a demand problem. They have a handoff problem: the first purchase is celebrated, then the relationship goes quiet. The result is expensive reacquisition, underused customer data, and a loyalty program that never becomes a buying habit.
The operating loop
From first order
to next order.
Four connected moves turn customer data into a repeat-purchase system.
Give the next purchase a useful reason.
Flows · loyalty · replenishmentFind the message customers want to share.
UGC · creative · paid testsMeasure what moves and compound the win.
Signal: lift + contribution02 / The operating system
Close the loop
with intent.
Two channels. One accountable system. We connect your customer file to the moments that earn attention, trust, and a reason to come back.
01↗
Loyalty &
retention systems
Move beyond a points widget nobody uses. We map the post-purchase journey, design useful rewards and VIP tiers, and build replenishment and win-back flows that give customers a reason to return.
- Klaviyo email/SMS lifecycle flows
- Post-purchase and replenishment journeys
- Loyalty, VIP, and win-back strategy
02↗
Social that
earns its place
Use organic content to find the message, then use paid social to scale what converts. We develop creative tests, UGC systems, and attribution you can actually act on.
- Creator sourcing and UGC systems
- Paid social testing and creative hypotheses
- Attribution dashboards and growth experiments
Sound familiar?
Stale post-purchase flowsUnused loyalty programSocial spend without a storyManual campaign busywork
03 / Working model
A focused engagement
Start with the leak.
Scale what holds.
We begin with a focused teardown of the customer journey and social signal. Then we build the highest-leverage fix, measure the lift, and reinvest in what proves itself.
01TeardownFind the friction.
02SprintShip the fix.
03PartnershipCompound the win.
How performance-based works
We agree the baseline, attribution method, access, and engagement terms before work begins. There is no monthly retainer; our fee is tied to measurable growth created by the agreed program.
04 / Case studies
Proof that
compounds.
Anonymous ecommerce stories from teams that needed a measured way to turn customer attention into durable growth.
The challenge
The attention was there. The signal was not.
Customer sharing had started, but the influencer and UGC program was absent as a measurable system. With a return-rate baseline in view, the team needed a careful way forward.
Result Increased organic reach, stronger brand equity, and more direct revenue.
The intervention
Performance work, one patient fix at a time.
Slow page load speed was lengthening the path to checkout. Leadership and other departments needed to see why the work mattered before making room for it, so the effort moved through a shared baseline and a sequence of focused improvements.
Result Higher engagement and lower bounce, translating to more conversions.
The outcome
Retention became something the team could scale.
Abandoned carts and lapsed customers no longer had to depend on manual follow-up. Even with vendor and platform lock-in limiting what could change, a practical win-back sequence created more room to grow the order volume.
Result Volume scaled without proportional headcount growth.
05 / Client reviews
Clients who trusted us with their voice.
Founders and operators share what it felt like to hand over the work, find the voice, and get a system moving.
“He took complete ownership of the entire project ... and every email that he crafted sounded like it was written by me or the brand.”
Read transcript excerpt
He took complete ownership of the entire project and every email that he crafted sounded like it was written by me or the brand.
“There was that level of personalization that then made me feel like, okay, maybe I should give this guy a shot.”
Read transcript excerpt
There was that level of personalization that then made me feel like, okay, maybe I should give this guy a shot.
“He designed the emails to really integrate with the brand, its look, its feel, its colour palette, and also its brand voice.”
Read transcript excerpt
He designed the emails to really integrate with the brand, its look, its feel, its colour palette, and also its brand voice.
“He went absolutely above and beyond ... and he really was able to capture my voice.”
Read transcript excerpt
He went absolutely above and beyond and he really was able to capture my voice.
06 / Is this a fit?
Built for brands
ready to measure.
We work best with ecommerce teams that have an established product, customer data to learn from, and the appetite to test. We bring the strategy and execution; you bring access to the platforms and the decisions.
Good fit
Shopify and other modern ecommerce brands with repeat-purchase potential, a functioning customer file, and a clear owner for growth.
First 30 days
Journey teardown, measurement model, prioritized sprint, and the first retention or social experiments shipped.
Not a fit yet
Pre-launch products, businesses without order or customer data, or teams looking for a fixed-fee content production shop.
07 / Your next move
Let’s find your
next best move.
Tell us where growth is stuck. We’ll review the customer journey, identify the highest-leverage fix, and explain whether we’re a fit. No monthly retainer; the measurement model is agreed upfront.
We reply within two business days. No sales sequence.
Or email hello@nowcopying.com