:root{--ink:#1a1a1a;--gray:#6e6e6e;--pale:#ededed;--paper:#f8f8f6;--red:#e3123f;--white:#fff;--line:#d5d5d2;font-family:Inter,Arial,sans-serif;color:var(--ink);background:var(--paper)}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-size:15px;line-height:1.55}.wrap{max-width:1180px;margin:0 auto;padding-left:32px;padding-right:32px}.site-header{height:80px;display:flex;align-items:center;justify-content:space-between;max-width:1244px;margin:auto;padding:0 32px;border-bottom:1px solid var(--line)}.wordmark{display:flex;align-items:center;gap:11px;color:var(--ink);font-weight:800;font-size:12px;letter-spacing:.13em;text-decoration:none}.mark{display:grid;place-items:center;width:27px;height:27px;background:var(--ink);color:var(--white);font-size:14px;letter-spacing:0}.main-nav{display:flex;align-items:center;gap:34px}.main-nav a{color:var(--gray);font-size:12px;text-decoration:none;font-weight:600}.main-nav a:hover{color:var(--ink)}.main-nav .nav-cta{color:var(--ink);border-left:1px solid var(--line);padding-left:34px}.nav-cta span,.button span{font-size:16px;margin-left:8px}.nav-toggle{display:none;background:none;border:0;font:inherit}.hero{min-height:560px;padding-top:120px;padding-bottom:100px;display:grid;grid-template-columns:1.35fr .65fr;gap:80px}.eyebrow{margin:0 0 23px;color:var(--gray);font-size:10px;font-weight:700;letter-spacing:.17em;text-transform:uppercase}.eyebrow.light{color:#bdbdbd}.hero h1{max-width:760px;margin:0;font-size:clamp(48px,6.2vw,84px);line-height:1.02;letter-spacing:-.075em;font-weight:800}.hero h1 em{font-style:normal;color:var(--gray)}.hero-lede{max-width:520px;color:#555;margin:32px 0 0;font-size:17px;line-height:1.65}.hero-actions{display:flex;align-items:center;gap:23px;margin-top:38px}.button{display:inline-flex;align-items:center;justify-content:center;border:0;padding:15px 20px;min-height:50px;font:600 12px Inter,sans-serif;text-decoration:none;cursor:pointer}.button-red{background:var(--red);color:var(--white)}.button-red:hover{background:#b90e32}.micro-note{color:var(--gray);font-size:10px;line-height:1.5}.hero-aside{align-self:end;padding-bottom:12px}.aside-rule{height:5px;width:100%;background:var(--ink);margin-bottom:22px}.aside-label{font-size:10px;text-transform:uppercase;letter-spacing:.17em;font-weight:700;color:var(--gray)}.aside-quote{font-size:25px;line-height:1.2;letter-spacing:-.04em;margin:25px 0 45px;font-weight:600}.mini-stats{display:flex;gap:40px;border-top:1px solid var(--line);padding-top:18px}.mini-stats div{display:flex;gap:10px}.mini-stats dt{font-size:10px;color:var(--gray);font-weight:700}.mini-stats dd{font-size:11px;line-height:1.3;margin:0;font-weight:600}.section-dark{background:var(--ink);color:var(--white)}.evidence{padding:100px 0 106px}.split{display:grid;grid-template-columns:1fr 1fr;gap:100px;align-items:end}.section-intro h2,.case-content h2,.cta-section h2{font-size:clamp(38px,4.5vw,61px);line-height:1.03;letter-spacing:-.07em;margin:0;font-weight:800}.section-intro h2 span,.case-content h2 span,.cta-section h2 span{color:inherit}.section-intro>p{max-width:400px;color:#bdbdbd;margin:0;font-size:15px}.chart-card{margin-top:66px;background:#242424;border:1px solid #3c3c3c;padding:29px 31px 21px}.chart-heading{display:flex;justify-content:space-between;gap:20px;border-bottom:1px solid #444;padding-bottom:18px}.chart-heading .eyebrow{margin-bottom:9px;color:#9d9d9d}.chart-heading h3{font-size:17px;margin:0;letter-spacing:-.02em}.chart-context{color:#a9a9a9;font-size:11px;text-align:right;margin:1px 0 0;line-height:1.5}.chart-context strong{color:#fff;font-weight:600}.chart-wrap{width:100%;overflow:hidden;padding:28px 0 0}.comparison-chart{display:block;width:100%;height:auto;max-height:310px}.comparison-chart text{font-family:Inter,Arial,sans-serif}.axis{stroke:#737373;stroke-width:1}.grid line{stroke:#444;stroke-width:1}.ticks text{fill:#999;font-size:11px}.bar-label{fill:#d5d5d5;font-size:12px}.bar-muted{fill:#6e6e6e}.bar-connected{fill:#b8b8b8}.bar-value{fill:#fff;font-size:20px;font-weight:700}.dark-value{fill:#1a1a1a}.legend{display:flex;align-items:center;gap:24px;border-top:1px solid #444;padding-top:17px;color:#c5c5c5;font-size:10px}.legend small{margin-left:auto;color:#858585}.key{display:inline-block;width:9px;height:9px;margin-right:7px}.muted-key{background:#6e6e6e}.connected-key{background:#b8b8b8}.trust{padding-top:105px;padding-bottom:94px}.light-split>p{color:var(--gray)}.service-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:62px}.service-card{border:1px solid var(--line);padding:26px 28px 28px;min-height:320px;display:flex;flex-direction:column}.card-top{display:flex;justify-content:space-between;border-bottom:1px solid var(--line);padding-bottom:18px}.card-number{color:var(--gray);font-size:10px;font-weight:700}.arrow{font-size:21px;line-height:1}.service-card h3{font-size:29px;line-height:1.05;letter-spacing:-.05em;margin:27px 0 16px}.service-card p{color:var(--gray);font-size:13px;max-width:440px;margin:0}.card-tags{margin-top:auto;padding-top:25px;display:flex;gap:8px;flex-wrap:wrap}.card-tags span{border:1px solid var(--line);padding:5px 9px;font-size:10px;color:var(--gray)}.pain-strip{border-top:1px solid var(--line);margin-top:67px;padding-top:19px;display:grid;grid-template-columns:190px 1fr}.pain-strip .eyebrow{margin:0}.pain-items{display:flex;justify-content:space-between;gap:15px;color:var(--gray);font-size:11px}.working-model{border-top:1px solid var(--line);padding-top:28px;padding-bottom:108px;display:grid;grid-template-columns:190px 1fr;gap:70px}.case-index{font-size:10px;letter-spacing:.14em;color:var(--gray);text-transform:uppercase;font-weight:700}.case-content{max-width:700px}.case-content>p:not(.eyebrow){color:var(--gray);max-width:490px;margin:28px 0 0}.steps{border-top:1px solid var(--line);margin-top:45px;padding-top:17px;display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.steps div{display:grid;grid-template-columns:32px 1fr;column-gap:10px}.steps b{grid-row:span 2;color:var(--red);font-size:10px}.steps strong{font-size:12px}.steps span{color:var(--gray);font-size:11px}.cta-section{padding:100px 0 105px}.cta-grid{display:grid;grid-template-columns:1fr 1fr;gap:110px}.cta-copy{color:#bdbdbd;max-width:415px;margin:29px 0 20px}.contact-line{font-size:12px;color:#999}.contact-line a{color:#fff;text-decoration:underline;text-underline-offset:3px}.contact-form{display:grid;grid-template-columns:1fr 1fr;gap:10px 14px;align-content:start}.contact-form label{font-size:10px;text-transform:uppercase;letter-spacing:.12em;color:#bdbdbd;margin-top:5px}.contact-form input,.contact-form textarea{width:100%;border:1px solid #565656;background:#252525;color:#fff;padding:13px 14px;font:13px Inter,sans-serif;border-radius:0}.contact-form input:focus,.contact-form textarea:focus{outline:2px solid #b8b8b8;outline-offset:1px}.contact-form textarea,.contact-form button,.form-note{grid-column:1/-1}.contact-form textarea{resize:vertical}.contact-form ::placeholder{color:#858585}.contact-form button{justify-self:start;margin-top:7px}.form-note{font-size:10px;color:#858585;margin:3px 0}.footer{min-height:88px;display:flex;align-items:center;justify-content:space-between;gap:20px;color:var(--gray);font-size:10px}.footer .wordmark{font-size:10px}.footer .mark{width:23px;height:23px;font-size:12px}
@media(max-width:760px){.wrap{padding-left:20px;padding-right:20px}.site-header{height:68px;padding:0 20px;position:relative}.nav-toggle{display:block;color:var(--gray);font-size:11px;text-transform:uppercase;letter-spacing:.1em}.main-nav{display:none;position:absolute;top:68px;left:0;right:0;background:var(--paper);border-bottom:1px solid var(--line);padding:20px;z-index:4;align-items:flex-start;flex-direction:column;gap:18px}.main-nav.is-open{display:flex}.main-nav .nav-cta{border-left:0;padding-left:0}.hero{display:block;padding-top:70px;padding-bottom:75px;min-height:0}.hero h1{font-size:52px}.hero-lede{font-size:15px}.hero-actions{display:block}.micro-note{display:block;margin-top:17px}.hero-aside{margin-top:70px}.split,.cta-grid{display:block}.section-intro>p{margin-top:28px}.evidence{padding:75px 0}.chart-card{padding:20px 14px}.chart-heading{display:block}.chart-context{text-align:left;margin-top:14px}.chart-wrap{overflow-x:auto}.comparison-chart{width:700px;max-width:none}.legend{display:block;line-height:2.3}.legend small{display:block}.trust{padding-top:76px;padding-bottom:75px}.service-grid{display:block;margin-top:42px}.service-card+ .service-card{margin-top:15px}.pain-strip{display:block;margin-top:48px}.pain-items{display:grid;grid-template-columns:1fr 1fr;margin-top:14px}.working-model{display:block;padding-bottom:75px}.case-content{margin-top:35px}.steps{gap:12px}.steps div{display:block}.steps b,.steps strong,.steps span{display:block}.steps strong{margin-top:7px}.cta-section{padding:75px 0}.contact-form{margin-top:46px}.footer{padding-top:24px;padding-bottom:24px;display:grid;grid-template-columns:1fr 1fr}.footer>span:last-child{text-align:right}.footer>span:nth-child(2){grid-column:1/-1;grid-row:2}}

.working-model{border-top:1px solid var(--line);padding-top:28px;padding-bottom:108px;display:grid;grid-template-columns:190px 1fr;gap:70px}.testimonials{padding:100px 0 108px}.testimonial-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:62px}.testimonial-card{background:#242424;border:1px solid #3c3c3c;padding:18px;display:flex;flex-direction:column}.testimonial-brand{height:52px;display:flex;align-items:center;margin-bottom:16px}.testimonial-brand img{display:block;max-width:100%;max-height:42px;width:auto;height:auto;object-fit:contain;object-position:left center}.testimonial-card video{display:block;width:100%;aspect-ratio:9/16;background:#111;object-fit:cover}.testimonial-quote{color:#e5e5e5;font-size:13px;line-height:1.45;margin:19px 0 14px}.testimonial-byline{border-top:1px solid #444;padding-top:12px;color:#fff;font-size:11px;font-weight:700;margin:0}.testimonial-byline span{display:block;color:#999;font-size:10px;font-weight:400;margin-top:3px}
@media(max-width:760px){.working-model{display:block;padding-bottom:75px}.testimonials{padding:75px 0}.testimonial-grid{grid-template-columns:1fr 1fr;gap:14px;margin-top:42px}.testimonial-card{padding:13px}.testimonial-brand{height:42px;margin-bottom:12px}.testimonial-brand img{max-height:32px}.testimonial-quote{font-size:12px}}

/* Accessibility, fit guidance, and responsive form refinements */
.skip-link{position:absolute;left:20px;top:-100px;background:var(--red);color:#fff;padding:10px 14px;z-index:10}
.skip-link:focus{top:12px}
.main-nav a:focus-visible,.nav-toggle:focus-visible,.button:focus-visible,.wordmark:focus-visible,.footer a:focus-visible{outline:2px solid var(--red);outline-offset:4px}
.deliverables{color:var(--gray);font-size:12px;line-height:1.5;margin:18px 0 0;padding-left:17px}
.deliverables li+li{margin-top:5px}
.fit-section{padding-top:0;padding-bottom:105px}
.fit-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;border-top:1px solid var(--line);margin-top:62px;padding-top:24px}
.fit-grid>div{padding-right:20px}
.fit-grid strong{font-size:12px}
.fit-grid p{color:var(--gray);font-size:13px;line-height:1.55;margin:12px 0 0}
.text-cta{display:inline-block;color:var(--ink);font-size:12px;font-weight:700;margin-top:35px;text-decoration:none;border-bottom:1px solid var(--ink);padding-bottom:5px}
.text-cta span{color:var(--red);font-size:16px;margin-left:8px}
.honeypot{position:absolute!important;width:1px!important;height:1px!important;overflow:hidden!important;clip:rect(0 0 0 0)!important;white-space:nowrap!important}
.footer a{color:inherit}
.testimonial-card video{aspect-ratio:1/1;object-fit:contain}
.chart-textual-summary{color:#9d9d9d;font-size:11px;line-height:1.5;margin:16px 0 0;max-width:620px}
.model-note{border-top:1px solid var(--line);margin-top:42px;padding-top:18px;max-width:490px}.model-note strong{font-size:12px}.model-note p{color:var(--gray);font-size:12px;line-height:1.55;margin:8px 0 0}
.process-diagram{margin-top:66px;background:#242424;border:1px solid #3c3c3c;padding:29px 31px 21px}.diagram-heading{display:flex;justify-content:space-between;gap:20px;border-bottom:1px solid #444;padding-bottom:18px}.diagram-heading .eyebrow{margin-bottom:9px;color:#9d9d9d}.diagram-heading h3{font-size:28px;line-height:1.05;letter-spacing:-.05em;margin:0}.diagram-heading h3 span{color:var(--red)}.diagram-heading>p{color:#a9a9a9;font-size:11px;line-height:1.5;max-width:180px;margin:1px 0 0}.process-flow{display:grid;grid-template-columns:1fr 28px 1fr 28px 1fr 28px 1fr;align-items:stretch;gap:10px;padding:36px 0}.process-node{position:relative;min-height:180px;border:1px solid #555;background:#2c2c2c;padding:18px 16px;display:flex;flex-direction:column}.process-node.node-source{border-color:#777}.process-node.node-outcome{border-color:var(--red);background:#321f2a}.node-index{color:#999;font-size:10px;letter-spacing:.12em;font-weight:700}.process-node strong{font-size:15px;line-height:1.15;margin-top:34px}.process-node p{color:#bdbdbd;font-size:11px;line-height:1.45;margin:10px 0 0}.process-node small{color:#888;font-size:9px;line-height:1.4;margin-top:auto}.flow-arrow{align-self:center;color:var(--red);font-size:24px;text-align:center}.diagram-footer{display:flex;align-items:center;gap:22px;border-top:1px solid #444;padding-top:17px;color:#c5c5c5;font-size:10px}.loop-dot{display:inline-block;width:8px;height:8px;background:var(--red);border-radius:50%;margin-right:6px}.diagram-footer small{margin-left:auto;color:#858585}
@media(max-width:760px){.fit-section{padding-bottom:75px}.fit-grid{display:block;margin-top:42px}.fit-grid>div{padding:16px 0;border-bottom:1px solid var(--line)}.fit-grid p{margin-bottom:0}.contact-form{grid-template-columns:1fr}.contact-form label,.contact-form input,.contact-form textarea{grid-column:1}.nav-toggle{min-width:48px;min-height:44px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
.hero{display:block}
@media(max-width:760px){.process-diagram{margin-top:44px;padding:20px 14px 16px}.diagram-heading{display:block}.diagram-heading h3{font-size:25px}.diagram-heading>p{max-width:none;margin-top:14px}.process-flow{display:block;padding:26px 0 20px}.process-node{min-height:0;padding:16px;margin:0}.process-node strong{margin-top:18px}.process-node small{margin-top:16px}.flow-arrow{display:block;height:27px;line-height:27px;transform:rotate(90deg)}.diagram-footer{display:grid;grid-template-columns:1fr 1fr;gap:4px 12px;line-height:2}.diagram-footer small{grid-column:1/-1;margin:7px 0 0}}
.hero-proof{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-top:18px;padding-bottom:20px;margin-bottom:0}.hero-proof div{display:flex;flex-direction:column;gap:6px;padding-right:20px}.hero-proof div+div{border-left:1px solid var(--line);padding-left:20px}.hero-proof strong{font-size:10px;letter-spacing:.12em;text-transform:uppercase}.hero-proof span{color:var(--gray);font-size:11px;line-height:1.45}.optional{color:#858585;font-size:9px;font-weight:400;letter-spacing:.04em;text-transform:none}.contact-form select{width:100%;border:1px solid #565656;background:#252525;color:#fff;padding:13px 14px;font:13px Inter,sans-serif;border-radius:0}.contact-form select:focus{outline:2px solid #b8b8b8;outline-offset:1px}.contact-form select option{background:#252525;color:#fff}.case-event-result strong{display:inline-block}.button-red:hover{background:#b90e32}.process-node.node-outcome{background:#321f2a}
.transcript{margin:0 0 14px;color:#999;font-size:10px;line-height:1.45}.transcript summary{color:#bdbdbd;cursor:pointer}.transcript p{margin:7px 0 0}
@media(max-width:760px){.hero-proof{display:block;margin-top:0;padding-top:0;border-top:0}.hero-proof div{padding:15px 0;border-top:1px solid var(--line)}.hero-proof div+div{border-left:0;padding-left:0}.hero-proof div:last-child{border-bottom:1px solid var(--line)}}